Mail.Ru Group has launched media for girls
Mail.Ru Group announced the launch of the lifestyle-media for young girls called Curious.
This “Газете.Ru” according to the press service of the company.
Curious is aimed at a female young audience aged 16 to 25 years. The content will be supplied in the form of cards-illustrations with a short text review, so it will be especially easy to view on a mobile phone using swipe. Topics of publication include personal development, career, relationships, contemporary culture, healthy lifestyle, etc.
“Our audience consumes content primarily from mobile devices, and we go after it. The basic version of the project — mobile as the main platform for communication between users of a social network “Vkontakte”. There will develop a community of Curious, and will also be presented to the full editorial content, live broadcasts, short videos and other formats that are popular in the social network,” — says Olga Sidorov, chief editor of media projects Mail.Ru Group and curator of the Curious.