Running shoes finally become the most fashionable footwear. Where can I find rarity? What to buy and what not? And how can you earn money?

Running shoes finally become the most fashionable footwear. Where can I find rarity? What to buy and what not? And how can you earn money?

The universal obsession with sneakers for years, but now it has reached the limit: adidas is planning a new collaboration with Pharrell and Chanel, the cost of the fake (!) Balenciaga sneakers up to 450 dollars, and American comedian Larry David with his favorite “stacherski sneakers” suddenly turns out to be the trendsetter.

At the request of “Medusa” collector sneakers Serob Khachatryan says that you need to know about them in 2017 — and what models to buy to be in trend (if you are not willing to spend thousands of dollars on one pair of shoes).

Why are sneakers so popular? It’s just sports shoes!

There are several reasons. First, sneakers together with sports style came out of the subculture and into the mainstream gyms.

Now it is simply the most comfortable footwear for life in the big city (and outside it) — by chance a few years ago, women massively changed her heels for sneakers that are worn even with dresses, even with a classic coat.

If earlier sneakers would not be allowed into a club or a restaurant, but now everything is the exact opposite for sneakers it is possible to determine the social status of their owner.

Secondly, the hip-hop culture, of which an integral part was always the sneakers, finally won rock, pop and even a chanson. Sneakers have become the link between musicians and their fans, indicating the involvement in the culture; this trend picked up by all the leading manufacturers of athletic shoes, signing contracts with popular artists. As noted by The Telegraph, shoes with their infinite variety give, on the one hand, the ability to stand out and to feel belonging to the fashion community.

Publication from adidas Originals (@adidasoriginals) Mar 29 2017 at 5:29 PDT

During the download an error has occurred.Sneakers from the collection of Alexander Wang for adidas, released in the spring of 2017

Sneakers so much! How to understand what’s hot and what’s not?

New sneakers appear in the world almost every day, so most now sought after limited collections.

Not so important who exactly they were released and how much they cost, it’s important that no one else has (or few people have).

Often a pair of such collections can cost 10 thousand rubles, but to get her is still difficult — because any “limitai” immediately the queue. For particularly turned on exclusivity is “customy” (that is, shoes made to order in one copy) and the so-called “Friends & Family” is a shoes that the customer (usually, it’s a popular artist) was asked to make for themselves and their environment. If they go on sale, it is only for a select circle of people.

For example, the rapper Kaled constantly order Jordan custome different — yourself and your friends; he has a collection — more than four thousand pairs. However, often the people from his party may not be very sentimental and lay out donated copies for sale at exorbitant price. A lot F&F other hip-hop musicians for example Drake, Pharrell or Pusha T.

During the download an error has occurred.Collection of sneakers rapper Khaled Complex

The second important trend is the collaboration. From a simple, when the two collaborate (Louis Vuitton X Supreme, Reebok X Kendrick Lamar, Rick Owens X adidas, Public School X Air Jordan) — to complex when going to the whole team. For example, a few weeks ago came the announcement of the collaboration adidas NMD, Farrell Ulama and Chanel, and more recently at the three realized the shoes of Comme des Garcons, Nike Air Force 1 and Supreme. All this, as a rule, unions crossbone big brands (Nike, adidas, Reebok, Puma, Jordan, Vans) with artists or athletes (Rihanna, Drake, Tyler ze Creator, LeBron James, Kobe Bryant, Stephen Curry) or a trendy brand does not specialize in running shoes (Palace, The Stussy, Kenzo, Anti Social Social Club, Stone Island).

Publication from PUMA BY FENTY RIHANNA (@fentyxpuma) Sep 21 2017 at 7:36 PDT

During the download an error has occurred.Sneakers from the new collection Rihanna for Puma, released in September 2017

The third brightest trend — “the worse, the better”. For several years at the height of fashion sneakers that are on the category of ugly shoes (meaning literally “ugly shoes”). Most affordable “ugly” pair of sneakers — the Reebok Instapump Fury base model. Their own variations of this silhouette presented and founder of fashion brand clothing Vetements Demna Gvasalia, and rapper Future, and Jimmy Woo (the head of the Taiwanese brand street wear Invincible), and Japanese rapper Verbal, and designer Jun Watanabe. To adidas for such experiments, is responsible one of the leading modern fashion designers RAF Simons, released the Ozweego silhouette, and Nike such a model can be considered Air Footscape Woven Chukka. Almost perfect “ugly shoes” did, and Spanish designer Boris Bijan Saberi for Salomon. If you are not afraid to experiment, then be sure to take a look and to sneakers that produces one of the leading fashion houses of Balenciaga.

Publication of VETEMENTS (@vetements_official) Sep 22 2017 3:42 PDT

During the download an error has occurred.Collaboration between Reebok and the Brand in which the brand has redefined the silhouette of the Instapump Fury

Who needs all this?