Two day rental “Matilda”: the Director, the Teacher called the amount of fees
He recalled the lack of advertising this movie on TV.
Released two days ago, the film directed by Alexei Uchitel “Matilda” collected during this time, 69 million rubles. About it the Teacher told RIA Novosti during the premiere of the film in Berlin. He noted that the plan was to gather at least 100 million rubles. According to the Director, the fees could be higher if the picture advertised on TV. “There had to be a hundred at least, I think so,” — said the Teacher.
Experts of the market believe that counter-advertising has not caused “Matilda” significant damage.
The film tells about the relationship of the ballerina Matilda Kschessinska and the future Russian Emperor Nicholas II. Against the showing of the picture was made by the Deputy of the state Duma Natalia Poklonskaya and Orthodox activists.