A resident of the Urals, complained to the FAS on the posters of the film “Matilda”
Moscow. September 26. INTERFAX.RU — the Inhabitant of Satka (Chelyabinsk region) has addressed in regional management of Federal Antimonopoly service (FAS) of the Russian Federation with the complaint to the advertising posters of the film “Matilda” directed by Alexei Uchitel, which in her opinion, false information.
In particular, the applicant considers untrue the following information mentioned on the posters: “the Mystery of the Romanovs”, “the Mystery of the last Russian Tsar”, “Based on real events”, “all cinemas of the country, the Main historical blockbuster of the year.”
“Advertised advantage of the film expressed by the use of the word “home”, according to the applicant, contrary to the advertising law because is missing parameters or characteristics of the comparison” — explains a press-service UFAS.
The woman also notes that historians have identified many serious differences described in the film’s events, characters and their statements with documented historical evidence. This assumption is based, in particular, on the results of a study of the official trailers for the film.
In addition, in the rolling identity has annotation to the film, which is defined as “drama”. Information about that the film is a historical blockbuster, this document does not contain.
In addition, the applicant indicates that the use in advertising of the information “In all theaters of the country”, as some cinemas have already publicly announced refusal to show the film on their screens.
Currently, Chelyabinsk OFAS Russia sets up advertiser and advertisement distributor of the advertising in the region.
The statement itself can be referred to the Central apparatus of the FAS of Russia or the request will be forwarded to the granting authority for consideration in Chelyabinsk UFAS, as is the movie “Matilda” covers the territory of several subjects of the Russian Federation, the statement reads.
The film by Alexei Uchitel “Matilda” should be out in cinemas on October 26. The film tells about the relationship between the future Emperor Nicholas II and the ballerina Matilda Kshesinskaya. The painting caused a wide resonance, in particular, it actively advocates against state Duma Deputy Natalia Poklonskaya.
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