One of the best beauty bloggers to follow? A brief guide for those who want to understand the makeup and the arrows
Have a beauty-blogger Nikki De Jager’s eight million-plus followers on instagram is only two times smaller than Michelle Obama. In 2017 beauty bloggers — not just enthusiasts, telling in front of a web camera how to put on makeup for a party. They write books, conduct workshops, become the faces of major brands and color Kim Kardashian — and also change ideas about the “beautiful and correct”. “Medusa” tells of what (and whom) the world is made of beauty bloggers and who stands to subscribe, and to begin to understand the makeup — because now is really exciting.
Bloggers-one million
The most popular beauty bloggers instagram and YouTube’s — those who demonstrates how to make classic make-up: casual, evening, and even the popular “makeup without makeup”. Typical video beauty blogger with a million followers looks like this: girl shows how to use a dozen different tools to draw an improved version of his own face smooth and radiant. This makeup can be present on the woman from almost every corner of the world (assuming that she will be able to repeat it). Even if bloggers use bright colors, the techniques remain traditional — accent or eyes, or lips, classic hands, a clear line of eyebrows.
Bloggers talk about makeup, and about the means to care for skin and hair: like than and in any case it is better to use. For example, the channel most famous Russian beauty-blogger Helen Krygina, you can find both the instructions for the makeover for the holiday, and the detailed video on how to properly wash off makeup from the face. Nikki de Jager from the Netherlands is testing different strange beauty devices of electricity and sponge which is put on the finger.
One to follow: Sondos al-Kattan, Elena Krygina, Xenia Voracova, GlambyMeli, Niani, Lebajoa, Ling.kt, Nicky de Jager
Makeup as art
Makeup is very closely linked with the fashion industry: what appears on the catwalks, after some time moves to instagram, bloggers. However, sometimes it works and back avant — garde makeup artists, inspiring street fashion and subcultures, become the representatives of the conservative brand as Ismaya Ffrench, which in 2015 became the face of cosmetic line YSL.
Before the arrows of flower petals or makeup in the spirit of the Russian avant-garde could only be seen at fashion shows, but now the original images have gone to the masses. Artists are encouraged to perceive make-up as the game — Ffrench rascherchivayut face models, black eyeliner, and Katya Gorelova draws minimalist bright arrows. They not only cosmetics, but also gold leaf, thread, dried flowers, theatrical makeup, stickers, and even plastic bags.
Makeup artists and bloggers draw inspiration from modern and classic art, cinema and the past epochs, so the same account can be used to detect images with graphic arrows, pentagrams and homage to the Man machine from metropolis. These blogs are not only broadcast trends, but also help to learn more free to contact with his face — experiments in makeup now more than welcome.