Women are not recommended to offend: how one sexist phrase has ruined men’s careers
Disrespectful attitude to the question posed by the American journalist Cam Newton of the NFL, led him to a loss of $10-million contract.
Quarterback Cam Newton was the face of the National football League (NFL) 2015, and the status of most valuable player of the season led the team Carolina Panthers to a record 15 victories in a season and appearance in Super Bowl. The level of approval skyrocketed, and off-field earnings exceeded $10 million per year.
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But in October 2017 Newton put their “non-fiction” income under the blow, making a few sexist remarks in the address of the representative edition of The Charlotte Observer.
“It’s funny to listen when the woman says about the playbook,” said Newton at the press conference, answering a question Jordan Rodrigue.
The response was immediate: remarks of Newton was spread on social networks and become the main subject of discussion in live sports radio stations USA. The next day, the yogurt manufacturer Dannon, which used the Newton in advertising their Greek yogurt in 2015, broke off a relationship with him. “We are shocked and disappointed by the behavior and statements of Cam Newton, Jordan Rodrigue, — stated in the message, senior Director for external relations for Dannon Michael Nurita. — We consider them to be sexist and belittling the dignity of all women. This is completely contrary to our unit for the promotion of equality in any working environment. To belittle someone based on gender is unacceptable. We reported their position to the Cam and will no longer work with him”.
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The Dannon company has renewed the contract with Newton after he became the most valuable player, and will struggle to avoid the payment of remuneration, but to use a Newton for marketing purposes it will be no more. According to sources, the amount of the transaction was approximately $1 million annually.