IKEA had to apologize for advertising in China. There is a mother scolds a daughter for the return home without the groom
IKEA had to apologize for a promotional video, filmed for China, which saw sexism in relation to unmarried women.
A promotional video released at the end of October, shows a family of father, mother and daughter, who dine at the table. The girl turns to her mother: “Mom!”.
Her mother angrily replies, “don’t call me mother, if you can’t bring home the bridegroom.”
At this moment the doorbell rang in the apartment goes to each daughter with a bouquet of flowers. Parents, seeing this, quickly put the furniture and Cutlery IKEA.
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The advertisement was criticized by the Chinese social networks, as it highlights a common conflict between parents and daughters who are forced to look for suitors.
In response to this, IKEA has published a post with an apology, explaining that he was trying only to show how the company’s products helps you quickly prepare for the festive event.
IKEA intends to shoot a new movie, which will focus “on solving the problem.”