Embarrassing questions about fashion. Where are the trends? Who determines what is fashionable and what is not? Who in all this dresses, it’s impossible to wear?!
In September, in four cities — new York, London, Milan and Paris host fashion weeks where the world’s major designers show their new collections. These impressions set the trend for at least the next six months — all things from the podium will be in stores only in spring 2018, and not only in honey by the time their copy of the mass market. Runway fashion raises many questions: who is it who decides what is fashionable now why these things cost so much and what does it mean to be fashionable? At the request of “Medusa” to all these embarrassing (but really not) is a journalist and stylist Irina Dubina.
What is fashion? This is some fancy stuff?
Fashion is not only clothes, but their combination and General trends; it changes regularly (although not as fast as it seems). Designers show two to four seasonal collections per year: autumn / winter, spring / summer, cruise and pre-fall. According to their results, magazines and websites analyze all seen on the runways or we seen, making the sample the main trends of the season (or off season) is a guide for those who want to meet them.
Some trends are born and die faster than the mass market wants to copy, and never become widely popular. Other shelf life may be much longer — from a couple of seasons to a couple of years. This applies mainly to more General areas, such as the actual minimalist fashion or sports style. But it can be tenacious fashion and a specific style, color or even fabric. So, for that season, in the fashion of velvet, Victorian ruffles and voluminous sleeves, floral print, wide shoulders, oversized hoodie. Other things, on the contrary, sharply are in Vogue, as rapidly losing relevance quickly begin to look outdated. It could be separate items of clothing (like pleated skirts, shoes with round toe, leopard coat or faux fur) and a subcultural style — like the image of the hipster-lumberjack with waxed jackets, plaid shirts and Red Wing boots.
To be fashionable, you need all the time to buy something new?
Not at all. To look fashionable, not necessarily to buy all the relevant things in a row — just choose one or two items from the list of the biggest hits of the season and add them to your closet. Moreover, in 2017 to look too fashionable is considered bad manners: namely, wearing a “total look” some of the brand (that is to dress from head to toe in things of the same brand and in the same combination as on the display) or imitation, as well as exactly to imitate the fashion stylists or bloggers.
Another way to look fashionable without spending too much effort and money to follow the most anticipated sneaker releases and add them to your wardrobe basics (i.e. universal things “forever” like a classic jeans or coat-cocoon). Fashion streetwear style inspired by street and sportswear, is certainly not going to go anywhere. To learn which models are not in high esteem, and for what it is necessary to hunt, you can, for example, on the website Hypebeast.
You can not be fashionable, but have your own style?
Style is not the synonym of fashion: it is a way that differentiates you from everyone else. Same turtleneck and jeans Steve jobs is the style. Bright clothes and eccentric accessories 96-year-old designer iris Apfel — also her style. In other words, style is the manifestation of human individuality through clothing. It can intersect with fashion: for example, you can wear fashionable sneakers paired with your favorite black leather jacket from the thrift store. Or flatly to deny, as antimode — when a man deliberately dressed like you pulled random things at random from the pile on the floor or purchase anywhere. A vivid example antimodel style icons — Shia LaBeouf, who wears a t-shirt from the supermarket with crocs, uggs, stretch pants and sneakers with gray socks vysokimi. His images have even dedicated a separate instagram Shia’s Outfits.
Who generally decides what a thing fashionable and what is not?
Throughout most of the twentieth century, the main trend setters was the designers themselves, react to changes in society. So, after the Second world war Christian Dior realised that women need to give something in return to the boring and reserved suits, inspired by the Beautiful era, was invented in 1947, his famous silhouette of the new look. In 60-s fashion, responding to the mood of the baby boomers, made a sharp turn from the new-Luke and status Chinna dresses in the direction of the length of the mini, bright colors and geometric cut.
By the end of the 1990s, when fashion became a huge industry, it became clear that brands need a special intelligence that can predict, will the customers of the brand in the next season to wear the pants with a floral print or not. Fashion companies began to use the services of forcasting agencies, some of which deals only with the analysis of the fashion; now the trends ask the experts Trend Union, WGSN and LS: N Global. Their task is to gather information (from how to dress the inhabitants of large cities to future exhibitions in museums) and make it the basis of predictions about the future of fashion: colors, fabrics, shapes and styles that will be relevant in a few years.
News
Nearly all brands today are trendbuero — the fashion trends for the next year or even five years. Recommendations of such agencies can be very specific (e.g., “rise of punk”), and more General, like “nostalgia for the past amid an increasingly unstable situation in the world.” So the success of the district-quarterly style goshi Rybchinskogo, which became Russia’s most famous designer in the West made a deal with Comme des Garçons and producing a joint collection with Burberry are not accidentally getting into the spirit of the time.
And who ever is now the fashion designer?
In the field the most advanced of the trends now leads a native of Georgia, Demna Gvasalia — the Creator of the brand the Brand and creative Director of the fashion house Balenciaga. This is the same man who brought into fashion an oversized sweatshirt, a black cloak and a COP yellow t-shirt couriers DHL. He comes up with a brilliant new things, but sets the direction in how to combine them. Another influential designer Alessandro Michele, creative Director of Gucci. Under him the Italian brand, whose popularity in early 2010-I started to fade, was again one of the most talked about and copied mass-market. However, many experts believe Michele rather as a fashion marketer who knows how to skillfully handle up to him — whether it’s a classic blouse with bow and fur coat or fur jacket with voluminous sleeves, which he “assembled” hip-hop designer Dapper Dan.
If to speak about more thoughtful, sophisticated design, fashion sets RAF Simons; he now works simultaneously on its own brand and Calvin Klein. Good performance and give the collection the Celine creative Director Phoebe Philo always feels the time and makes very relevant things. Interesting to follow the Irishman Jonathan Anderson: he used to be released on the podium of the men in skirts and dresses with ruffles, and now leads a team of old Spanish brand Loewe and makes collaborative collection with Uniqlo.