“Russian Creative Week – Siberia” has begun in Russia

In Krasnoyarsk, they began to discuss the creative industries in Siberia

In Krasnoyarsk, on November 26, the first regional forum “Russian Creative Week – Siberia” began. Representatives of business, government, development institutions and opinion leaders met at the Kamenka art residence to discuss the development of the region's creative economy.

A plenary session “CREATIVE SPRINT SIBERIA: activating a new generation economy” was held during the week. The Governor of the Krasnoyarsk Territory Alexander Uss noted that the Territory has serious potential for the development of the creative industry.

“Now in this area we employ over 11 thousand people, about 5 thousand entrepreneurs and organizations. Most of them work in information technology, advertising, publishing, and fashion and design. We are proud of our designers who created the image of the 2019 Universiade. Talented and passionate people have opened an institute of gastronomy here. The place where we are now – Kamenka – was originally created by the creative youth of Krasnoyarsk. And there are a lot of similar examples in our region. An important prerequisite for the development of creative industries is demand, proximity to the consumer. Creativity that gives applied results will always be in demand, ”he said.

One of the moderators of the meeting was the head of Roskulttsentr, director of the forum Marina Abramova.

“Our three-day creative brainstorm includes 250 best representatives of creative business and development institutions, as well as representatives of 18 regions, who jointly discuss and propose solutions for the development of the creative potential of Siberia. This format will make it possible to argue, propose, openly communicate with representatives of the presidential administration, and leaders of Siberian regions – to influence the development of the environment of their region and their business. This is a unique opportunity. It is important not to miss it and join at least online, “she said.

Deputy Head of the Presidential Directorate for Public Projects Alexander Zhuravsky also took part in the business program of the first day of the forum.

“Siberian Creative Week continues the Moscow Creative Week, which has already been held twice and has become a good platform for discussing regional practices in the field of the creative economy. Regions see each other, get acquainted with federal projects. Our colleagues who are implementing projects at the federal level see that very interesting initiatives are developing in the regions, which are supported by regional authorities. Creative clusters emerge. Regardless of what you call it, it all develops. Another thing is that a regulatory framework, preferences, and dialogue are needed. When the state sees the problems of an industry and solves them, conditions are created for the development of certain industries – this all turns into rapid economic growth, as happens in animation, in IT, in new media, in streaming services. And the state cannot ignore the process that is taking place on the ground, in the regions. It is necessary to create all conditions so that residents do not leave, remain in their regions and receive a quality of life comparable to that of the capital. And this is quite possible, the experience of a number of regions suggests this. People stay and implement their projects, “he said.

Head of the Russian President's Public Projects Department Sergei Novikov spoke about the relationship between creative industries and the economic potential of regions.

government authorities, we are still thinking how to help creative industries, these huge clusters of people and projects make a great contribution to the country's GDP, they already exist, live and develop. The task of the state is to create conditions for the development of creative communities. When we are engaged in creative industries, we are engaged in the development of the economic potential of the regions, ”he said.

On the first day, about 30 events took place at the forum. Participants discussed changes in brands' approaches to communication methods, branding and design, education in creative industries, the current state of the creative economy in different territories of Siberia, and other issues.

A detailed program of plenary sessions and thematic sessions, as well as broadcasts of events are posted here.