Kommersant reported a shortage of popular iPhone models in Russia
In Russia, there is a shortage of a number of popular models of Apple phones – the latest iPhone 13 line, as well as the previous iPhone 12 series, Kommersant writes. On the official website of the company, an order with an iPhone 13 Pro Max for 128 GB of blue will have to wait up to three weeks, in branded stores all models of the iPhone 13 Pro are sold only by pre-order with a delivery time of up to eight weeks, there are only a few iPhone 13 models in pink , white and black for 512 GB.
The acute shortage of Apple smartphones is confirmed by the data of retailers. A source in one of the electronics networks said that the lead time really comes to three weeks, “due to a shortage of iPhone 13 in late October and early November, the demand for the base iPhone 12 and iPhone 11 has increased sharply.” The head of the federal chain of stores of electronics “Positronika” Aleksey Gribovsky pointed out that a serious shortage of iPhone 11 and iPhone 12 is also being discovered. M.Video-Eldorado also noted an increased demand for iPhone 11, the price of which is decreasing.
According to MTS, in October Apple ranked third in sales of smartphones in unit terms in Russia, its market share reached 14.7 percent. The American company is behind Samsung (34.5 percent) and Xiaomi (28.1 percent), followed by the Chinese brand Realme (7.4 percent in units).
According to the GS Group, which analyzes the supply of mobile devices based on foreign trade statistics, in nine months Apple imported 3.3 million devices into Russia, and Realme – 1.7 million, which is four times more than in the same period of the year. previously. According to the head of the GS Group analytical center, Alexander Surkov, if the dynamics persist, then by next year Realme will be able to oust Apple from the third place in terms of shipments. Mobile Research Group analyst Eldar Murtazin pointed out that due to a supply shortage, Apple's share of sales in November had already dropped from 14.5 percent to 11 percent. The trend, in his opinion, will continue until the situation with the shortage of telephones is resolved. If the crisis drags on, consumers will switch to Samsung, the expert believes.
At the beginning of November, it was reported that Russian electronic retailers had a shortage of new models of iPhone smartphones. IPhone 13 shipments are 80 percent less than the demand of buyers of one of the major retail chains, another retailer receives about a third of the required number of Apple smartphones.