In the Duma do not see the point to tighten the ban on showing alcohol in film and on TV
MOSCOW, 10 Jul — RIA Novosti. The head of the Duma Committee on information policy, information technologies and communications Leonid Levin believes unproductive further restriction on the display of alcohol products in films and teleperadach.
As reported previously, the newspaper “Izvestia”, the Ministry of health proposes to limit the hidden advertising of alcoholic beverages in which the alcohol or the logos are displayed in film, TV, and print illustrations.
“The domestic legislation in the field of advertising of alcohol and tobacco products and so today is quite stringent, efficiently protecting the population from such influence. This is the law “On advertising” prohibiting the advertising of alcoholic products in television and radio programs, and the law “On the protection of children from information harmful to their health and development”, imposing certain limitations in the demonstration of alcohol and tobacco products,” said Levin, whose words are quoted by his press service.
According to him, further tightening of legislation in this area today and so corresponds to the experience of many civilized countries, will not be productive. “Speaking of healthy lifestyle, the potential of its development must be sought not in additional restrictions and funding mass, children’s sports, increasing the number of children and teenage sports clubs,” he said.
Levin drew attention to the fact that currently, due to the effective policy of the state on formation of healthy lifestyle, promotion of values of health in Russia began to drink less and smoke. According to Rospotrebnadzor, the prevalence of tobacco use among the adult population fell by 39% in comparison with 2009 the average consumption of alcohol by the population of Russia has decreased by half, he added. A key role was played by the promotion of a healthy lifestyle through the winter Olympics in Sochi, numerous competitions on various sports, the Deputy believes.
“This is the direction you need to move further in promoting the advantages of abstinence from alcohol and Smoking through the involvement of people, especially young people, to massive sporting events, rather than trying to reshape the film, looking for there is the logos of alcohol and tobacco products. Otherwise, it is not clear what to do with classic films like “the irony of fate or with light steam”, where champagne, which is still present in many episodes of the picture. The same situation applies to many other films,” he concluded.