Sberbank launches the most popular TikTok effect in Russia

The # SberDancing challenge became the most successful project with an effect on TikTok in Russia

under the slogan “Dance with the stars, wherever you are!” At the same time, all videos in which the hashtag # SberDancers was used have already received almost 4 billion views and this figure continues to grow.

Within the framework of the # SberDancing project, anyone could dance with the digital avatars of Vera Brezhneva, Klava Koka, Vanya Dmitrienko, Anet Sai and Philip Kirkorov. The volumetric video could be viewed in a mobile phone browser in augmented reality on the project website. And TikTok users had the opportunity to take part in the # SberDancing challenge.

The participants raffled off iPhone 13 smartphones, SberBox Top TV boxes, SberPortal smart displays, as well as a special prize: publications in the accounts of dance duet stars with the winners. To participate, it was enough to post a video of the dance on social networks, add the hashtag # SberDances to the publication and mark Sber's official account. The results of the competition will be announced by the end of 2021.

# SberDancing became the first project in Russia that was filmed in the Volumetric studio developed by Sber AR/VR Lab. The project was implemented with the participation of SberMarketing.

“The success of the # SberDancing project has shown that Sber is a technological leader, including in AR technologies. The original idea and accessible mechanics – all this contributed to the high popularity of #SberDances, which became the main hit of TikTok in Russia. I thank the entire team that implemented the project and gave a large number of people the opportunity to show their talent and realize their dream – to dance and make a video with the stars, ”said Vladislav Kreinin, Senior Vice President, Director of the Marketing and Communications Department of Sberbank.