In the network appeared the extension for browsers Go Rando, not allowing Facebook to recognize the reaction of the user under the posts in the news feed.
The developers of the app claim that the social network uses the information about emotional reactions (such as “like”, “wow” or “ha ha”) not only to improve the news feed, but also for ad targeting and other data manipulations. For example, the advertising clients of Facebook can take advantage of the situation when the user is too angry or, conversely, in good spirits.
The creators Go Rando serves to confuse the algorithm: the extension sends Facebook information about supposedly neutral emotional reactions of the user. If the user leaves too much positive or negative Emoji under the posts, Go Rando “balances” them.
This extension works on Google Chrome. For other users information about the tool is available in developer blog.