Zara brand ranked first in 37 countries in terms of popularity among customers … The relevant data is provided by Money.
According to a study conducted using the generation of Google search data over the past 12 months, the Zara brand was ranked first in 37 countries in terms of popularity among shoppers. Nike was in second place, and Zalando came in third.
Compared to the same data for the last year, where the most popular brands among consumers were Louis Vuitton, Gucci and Chanel, analysts concluded that over the last year the year shoppers changed their minds about clothing choices.
“Zara has developed a cult following among the fashion-conscious by rapidly replicating the trends, colors and designs that appear on the catwalks. This brand is represented in 88 countries and has more than 2.2 thousand stores around the world. It is not surprising that this brand is so popular, ”said the Money expert.
In August, the most popular brands of 2021 were announced. According to the data, the leader in sales in the luxury segment is the Italian fashion house Gucci. At the same time, the accessories of the brand were in the greatest demand among buyers. The second most popular French fashion house is Louis Vuitton.