The founders of the STAX brand got rich for millions of rubles on the presale of a new collection became popular with celebrities. Their success story is published by The Sun.
29-year-old Matilda Murray and 32-year-old Don Robertson, who founded the brand in 2015, said that for the first time they decided to hold a private presale of the new premium collection of seamless things PSV5 for regular customers before the official release of the line.
According to entrepreneurs, they managed to earn 200 thousand dollars (14.3 million rubles) in 20 minutes from the start of sales. It is noted that the most popular product is bicycles for $ 50 (3618 rubles), which are presented in various colors: white, black, beige, green, brown, blue, gray and others.
“We did not tell anyone about pre-sale – it was available to a limited group of people for 25 minutes. We have never tried this format, but in the end everything turned out better than expected! We are glad that people love our premium line of seamless clothing, ”Murray emphasized.
In May, Jennifer Lopez walked the streets in a STAX outfit. The paparazzi photographed the pop singer wearing a pink crop top and leggings worth £ 45 (RUB 4,396).