Beauty industry experts: zoomers prefer natural hair color to total blonde 
born between 1997 and 2012). This is the conclusion reached by British experts in the beauty industry, whose comments are published by the Daily Mail.
Professional stylists drew attention to the fact that young celebrities, such as supermodels Hayley Bieber, Gigi Hadid and actress Florence Pugh, who for a long time preferred bleaching their hair, began to massively repaint in natural dark tones. At the same time, the so-called expensive brunette has become one of the most popular shades.
“The traditional” burnt out “blond, which for many years remained the dream of millions, is outdated. When it is created, the hair undergoes a complex process that requires bleaching to remove its natural pigment. Zoomers tend to look natural, accentuate the texture of their hair, thereby making life much easier for themselves, ”explained the founder of Shewolf hair care cosmetics Mariano Ruiz. He emphasized that today young people find blondes boring and strive to regain their natural shade.
Representative of the leading British brand of hair whitening products Jerome Russell Jason Collie, in turn, added that an anti-trend now, various dyeing techniques are considered, such as highlights, balayazh and shatush.
Earlier in November, it was reported that women massively refused to dye gray hair. The Wella cosmetic brand surveyed 1,000 women over the age of 30. During the experiment, it turned out that 17 percent of respondents do not worry about gray hair, and 57 percent believe that gray hair is back in fashion. At the same time, 43 percent of the participants said that age-related changes do not define them as a person, and 41 percent stressed that with age, women no longer need to monitor their appearance.