Dancing with a star right at home – now it's real with an AR project # SberDancing 
To the 180th anniversary of SberBank, an interactive project was launched # SberDancing. Now anyone can dance with the digital avatars of Vera Brezhneva, Klava Koka, Vanya Dmitrienko, Anet Sai and Philip Kirkorov. This was reported to “Lente.ru” in the press service of Sberbank.
“Dance with the stars, wherever you are!” – slogan # SberDancev. Joining the project is simple: go to its page on your mobile, enable AR viewing, choose a celebrity, and you can dance.
Everyone can compete in the # SberDancing challenge and win iPhone 13 smartphones, SberBox TV boxes , smart displays SberPortal, as well as a special prize: the stars will publish duets with the winners in their accounts.
To participate in the prize draw, just upload the video of the dance to social networks, add the hashtag # SberTantsy to the publication and mark Sber's official account.
This is the first project in Russia that was filmed in the Volumetric studio developed by Sber AR/VR Lab. The new 3D video format can be viewed through a mobile phone browser in augmented reality. # SberDances were implemented with the participation of SberMarketing.
“Due to the pandemic, concerts and other events are being canceled everywhere. Therefore, we decided that we are able to create a festive mood for our customers where they are right now. At home, at work, on a walk. Our AR show allows you to sing and dance with a star, it has already become a hit on social networks in a few days: in the first two days of the challenge on TikTok, more than 20 thousand videos have already been created, which have gained more than 500 million views. SberBank celebrates its 180th anniversary these days. For many years we have been inspired by the dreams of our customers and bring them to life with our products and the most modern technologies. Many people dream of a duet, a video or a selfie with the stars – and with the help of the latest technologies it is easy for us to make this dream a reality. In a format that is unique today, “said Vladislav Kreinin, Senior Vice President, Director of the Marketing and Communications Department of Sberbank.
# SberDances will last until November 20. The winners of the challenge will be selected by a jury, the results will be announced by the end of December 2021.