The largest Russian cinema chains refused to show the film “Yolki-8”

Kommersant: large cinemas refused to screen the film Yolki-8 , which was created by Timur Bekmambetov's studio Bazelevs. This is reported by “Kommersant” with reference to sources in the film industry.

It is clarified that we are talking about the united network of Cinema Park and Formula Kino, Karo, Kinomax and Cinema Star … All of them refused to rent the picture, because just two weeks after the premiere in cinemas, the project is going to be shown on the ivi online platform. Networks are ready to rent “Yolki-8” only on condition that the tape will be uploaded to ivi only six weeks after the premiere.

“Movie networks, back in 2020, told distributors that they would not release” anything where there is no “window” between offline and online premieres of eight weeks, “and the creators of Elok did not agree with the cinemas on a new approach,” said an anonymous source of the publication.

In addition, it is noted that in In the last week of December, people practically do not visit cinemas, and they only go to shopping centers for gifts. As the head of the Association of Cinema Owners Oleg Berezin explained, if Yolki-8 is released on December 16, and ivi appears on the 30th, then the networks will become an advertising agent for the online platform.



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