Brand Analytics recognized Instagram as the most popular social network in Russia in terms of the number of users 
… The statistics are presented in the research of analysts in the annual report for October 2021, RIA Novosti reports.
When compiling the rating, the company was guided by the number of active users of the social network, as well as the number of messages per month. According to the first indicator, Instagram is in the lead in Russia. “The number of active authors on the social network [on Instagram] in October 2021 was 38.1 million,” – stated in the study. VKontakte is in second place in this category with 23.8 million authors per month. The third place was taken by YouTube with 8.5 million active users.
However, the VKontakte social network took the first place in the ranking by the total number of messages. According to the study, 408.8 million messages are sent to each other every month. Instagram in this category significantly lagged behind its Russian competitor, finding itself in second place with 135.3 million sent messages. Odnoklassniki is on the third line of the list with 88.5 million messages.
The company also published data on how gender influences the choice of social networks. According to the report, Instagram is more popular with women. Girls on the social network are 77.9 percent, while male users are 22.1 percent. On VKontakte, the gap is not so clear – 45.1 percent of authors are men, and 54.9 percent are women. Men are leading in the number of authors on YouTube, where there are 60.2 percent.
Previously, analysts at the VK tech company told how many Russians wrote negative comments online. According to the study, 43 percent of people created negative comments or posts. The results of the survey showed that most of them wanted to warn other users about something and attract attention to themselves.