“Russia – a country of opportunities” signed an agreement on training personnel in communications 
Presidential platform “Russia – a country of opportunities” and the non-profit partnership “RASO” agreed to cooperate in the field of training specialists in the field of Internet communications. The corresponding agreement was signed during the next module of the “Workshop of New Media”.
The document was signed by Director General of Dialogue and Dialogue Regions Alexey Goreslavsky, Deputy Director General of the presidential platform Russia – Land of Opportunities Olga Buzhinskaya and President of RASO Evgeny Minchenko.
“We have one goal – the transformation and digitalization of processes in human life. And for these changes, for building a new dialogue, we need professional personnel who are familiar with the most modern information tools. Training specialists for state digital is one of the key areas of Dialogue's work. The cooperation agreement will strengthen joint work on training and advanced training, including between government officials and employees of the Regional Management Centers, through interaction with the most advanced and strong structures in the field of PR and attracting the best practices, including from the commercial sector. It will also consolidate the striving to train the demanded specialists in the field of Internet communications for the whole country in common with the platform “Russia – the country of opportunities” and “RASO”, – said Alexey Goreslavsky.
Olga Buzhinskaya, Deputy Director General of the autonomous non-profit organization “Russia – the Land of Opportunities”, recalled that in the spring the presidential platform and “Dialogue” signed an agreement on the training of specialists in the field of Internet communications.
“The agreement that we signed today, opens up new opportunities for attracting high-quality PR experts to the program. Representatives of RASO will become speakers of the workshop and will be included in the expert pool of the program. And their experience and the experience of the association will improve the level of training in the field of strategic communications within the framework of our program, ”she said.
RASO President Evgeny Minchenko reminded that this is the oldest public organization in the field of communications in Russia, which turns 30 this year. He also noted that cooperation with the autonomous non-profit organization Russia – the Land of Opportunities and Dialogue is a very good opportunity to share experience.
“This is the very case of partnership between the state, non-profit structures, commercial organizations and experts for the purpose of positive social change, an open dialogue between society and the authorities,” said Mikhail Kanavtsev, head of the educational program “New Media Workshop”.
The educational program “New Media Workshop” is focused on training and creating a community of “digital” specialists in the field of PR and media. More than 80 people have attended the first stream of the Strategic Communications direction.
The program for PR specialists consists of three full-time educational modules, which are structured according to the principle of the author's workshop. Throughout the entire training program, students are accompanied by a master from among professionals. Among them are Maria Zakharova, Director of the Information and Press Department of the Ministry of Foreign Affairs of Russia, Sergei Mikhailov, Director General of TASS, and Andrei Gnatyuk, President of the IMA GROUP communication holding. and commercial companies, as well as heads of PR and SMM agencies.