Bloomberg: Dior was criticized online for the gloomy appearance of an Asian woman in advertising for the brand
new advertising campaign. Bloomberg publishes the relevant information.
Photo artist Chen Man (Chen Man) presented a picture taken specifically for the Dior catalog at an exhibition in Shanghai. The footage shows an Asian woman in a traditional costume with smoky eyes and a Lady Dior bag in hand. Her hair is pulled back in a bun, and her face is adorned with freckles.
The photo sparked anger from local residents. Thus, the editors of the state newspaper Beijing Daily accused the luxury brand of disfiguring the appearance of Asian women. The ad image makes Chinese shoppers feel uncomfortable, they said, as the model in the photo has “creepy eyes and a grim face.”
“The photographer is playing along with brands or aesthetic tastes in the Western world. The Chinese vision of beauty and art should not be distorted by her vision, “the publication says.
It is known that representatives of Dior did not comment on what happened.
Previously, netizens saw in The pants from the new Balenciaga collection are an insult to an entire race. These are Trompe-L'Oeil sweatpants, which are decorated with an insert at the waist that resembles underwear: such a detail on the clothes creates the illusion of lowered pants worn by black representatives of the US hip-hop community in the 1990s. In this regard, buyers accused the luxury brand of cultural appropriation.