The competition for the selection of social advertising for free posting on the Internet will begin on November 15 
applications for the competition for the selection of social advertising projects for non-profit organizations. Applications can be submitted on the website until December 7.
Winners will have the opportunity to conduct federal advertising campaigns on the Internet: in Yandex, VK Group, Rambler & Co from February 2022.
“For the non-profit sector, this is an additional opportunity for effective and centralized promotion of projects on Internet sites. At the same time, we will independently evaluate advertising materials, develop a media placement plan that is most suitable for the theme and objectives of the campaign, select the necessary placement formats, and place the advertising campaign on the network, ”said Andrey Voronkov, Deputy Director General of the Institute for Internet Development for Social Advertising.
Selection participants provide a banner storyboard, as well as a link to the landing page or layout of the landing page and other information about the project.
Projects will be taken in several directions. Among them are support for people with disabilities, support for people in difficult life situations, support for the elderly, development and support of palliative care, prevention of social orphanhood, environmental support, combating domestic violence, and others.
“We conducted a study of passports of state social programs, an expert survey of representatives of socially oriented NGOs and an all-Russian opinion poll of the population, which made it possible to select ten thematic lines that are most in demand at the state level, in the professional environment and society, ”noted Andrey Voronkov.
Competitive selection includes several stages. At the first stage, independent experts assess the significance and scale of social advertising, its focus on a mass audience, the originality and correctness of the advertising message, the creativity and novelty of the idea, as well as the site to which the user will go when interacting with the advertising banner.
The final decision on the selection of finalists is made by the Commission for the selection of social advertising projects.