Media: advertising, Burger King insulted the Belgian Royal family
Network of fast food restaurants invited the Belgians to choose between the current monarch and the “king of burgers”.
The Royal family in Belgium have strongly criticized the advertising campaign of network of fast food restaurants Burger King and found it insulting the honor and dignity of King Philip, reports broadcaster BBC.
Restaurants fast-food chain to open in Belgium in June. In this regard, the company has launched a special promotional website, which invited the Belgians to choose the king. Vote for the proposed between the current real monarch and the “king of burgers” — the symbol of the restaurant chain.
In this case, if the user selects the king of Belgium, the system asks several times to make sure the voting in your choice. “Are you sure? It won’t cook you fries,” reads the website.
#BurgerKing ad angers Belgian royal family. Monarchy tries to shut it down. Lol #belgium https://t.co/h6aJbIbFso
— Zuzeeko, LL.M. (@zuzeeko) may 28, 2017
When choosing a fictional character the voice is counted from the first time, said “Federal news Agency”.
“We condemn this outrage. Because it has a commercial purpose, we will not give permission,” BBC quoted the statement of the representative of the Royal family of Pierre Emmanuel de Bo.