Willingness to borrow things for free was harmful to society
A new analysis of the collaborative use of goods conducted in the framework of game theory members of the University of Carnegie Mellon, showed that for companies in the long run it would be better if people stop free to lend things to friends.
We are talking about items that are rarely used, and therefore before the man raises the question: is it worth it to buy a thing, or is it better to take it from someone you know? Researchers indicate that for society as a whole is profitable, if this kind of items will be the most popular people. Thanks to the numerous friendships which have these people access to the required item receives a large number of community representatives, writes New Scientist.
However, if the group are free to borrow things, the group as a whole will be the loser. Indeed, in this case popular people makes no sense to buy rarely used items — they have so many friends that anybody are, for example, a circular saw. But the owner of the saw, not so popular, and tool access is restricted.
If we introduce the rule according to which the thing loaned, and for a small fee, it is popular to people is profitable to buy rarely used items. Such people have more friends who may need a saw, and therefore benefit from the rental instrument will be more.