The largest video resource in Russia opened unlimited access for viewers

Search in “VK Video” has become available for users not registered in “VKontakte”

Russia's largest video resource “VK Video” on the VKontakte social network, it opened unlimited access to the video display for viewers of the entire Internet and updated its own search service using the latest machine learning technologies. This was reported in a press release from the service, which was received by the editorial board of Lenta.ru.

So, the platform's content is now also available to users who are not registered on the social network – a database with millions of films, serials, TV shows will be opened for them free of charge. , sports matches and e-sports broadcasts in the highest possible quality.

In addition, users without authorization will be able to test the technologies of the video platform: fast first frame of video and auto quality with adaptation to the device and network conditions, a wide range of quality up to 4K, streaming to Chromecast and AirPlay network media players from mobile devices to a computer or TV screen and rewinding. during live broadcasts.

At the same time, an updated search service – based on machine learning technologies – will help you find the videos you need. The ranking of results relies on viewer activity and ML technologies that provide insight into content, including video quality and subject matter, thus shortening the user journey from request to click.

“We see that user engagement in video viewing on The VK Video platform continues to grow, so we decided to remove the restriction in the form of mandatory registration and authorization of viewers in the social network for searching and viewing. Now absolutely all viewers will have access to a wide library of content and will be able to watch videos that are of interest to them without any restrictions, ”said Alexander Tobol, technical director of VKontakte and VK Video.

“ VK Video “- a new video platform of the VK ecosystem, which combines the video services VKontakte and Odnoklassniki, as well as Clips. More than 40 million people use the service every day. More than 250 million videos appear on VKontakte and Odnoklassniki every year: 80 percent of them are UGC content, and 20 percent are professional. It is planned that by the end of this year, 50 thousand units of professional content will be additionally available to VK Video users.

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