Okko strengthens its partnership with Channel One and launches an advertising model for viewing Okko multimedia service, part of the Sberbank ecosystem, strengthens partnerships with the largest media games and opens the possibility of viewing content according to an advertising model from 2022. This became known at the presentation of the new Okko season, which was held in augmented reality format. The launch of the AVOD model, cooperation with media companies and its own original content will allow Okko to significantly expand its audience. This was reported to “Lente.ru” in the press service of Okko. General Producer of Okko Janik Fayziev and General Producer of Channel One Konstantin Ernst announced a strategic partnership, announcing the continuation of the Casting series, which will be exclusively shown on Okko before the TV premiere, a large-scale historical multi-part saga about the times of Boris Godunov “Troubles” and a detective about the witness protection
