Okko strengthens its partnership with Channel One and launches an advertising model for viewing 
Okko multimedia service, part of the Sberbank ecosystem, strengthens partnerships with major media games and opens the possibility of viewing content according to an advertising model from 2022. This became known at the presentation of the new Okko season, which was held in augmented reality format. The launch of the AVOD model, cooperation with media companies and its own original content will allow Okko to significantly expand its audience. This was reported to “Lente.ru” in the press service of Okko.
General Producer of Okko Janik Fayziev and General Producer of Channel One Konstantin Ernst announced a strategic partnership, announcing the continuation of the Casting series, which will be exclusively shown on Okko before the TV premiere, a large-scale historical multi-part saga about the times of Boris Godunov “Troubles” and a detective about the witness protection program “Do not reveal your faces.” The sequel to the cult retro detective of the First Channel “Mosgaz” and the first joint project “Cathedral” are already available in the service.
Okko will also increase the volume of exclusive and original content by expanding its partnership with the Soyuzmultfilm studio. So, the service will exclusively show the fantasy animated series “Ludleville”, a new multi-episode cartoon about the bear Umka, the animated series “Well, wait!” in 3D, full-length animated film “Suvorov: The Great Journey” and the cartoon “Golden Nest”.
Okko also announced a number of its own original series, such as “Open up the police!” with Artem Bystrov and Ivan Okhlobystin in the lead roles. The service also disclosed the details of the thriller Kungur, created jointly with the production company of Ruben Dishdishyan and Alexander Lipsky, Lamp, Nadezhda Mikhalkova's debut series Nomination, filmed in partnership with Danila Sharapov and Petr Anurov's Mediaslovo, the new season of the hit Chikatilo “And the detective thriller” Offline “. In the near future, the service will also exclusively show the comedy “The Penultimate Instance” with Pavel Priluchny and Irina Rozanova, the long-awaited screen version of Narine Abgaryan's bestseller “Manyunya” and the infernal comedy about the everyday life of provincial policemen “Crew 314”.
Okko will launch a separate line of original documentary content created in partnership with major documentary film studios. Films will be dedicated to important historical events (“Afghan Syndrome”, “MMMavrodi”), key phenomena of our time, such as gender equality, taboos and dating applications (“Masha, come on”, “8 women”), as well as scientific topics (“Borders knowledge “,” Challenge Lab “). The first film will be Lida, a portrait-painting about Lida Moniava, founder of the House with a Lighthouse Foundation, created in collaboration with the Gorky Film Studio. The film will premiere in December in Okko.
Okko also became the first online movie theater to combine movie content and sports streaming in one subscription. Okko bought the rights to an exclusive screening of the Basketball and Euroleague European Cup, adding a new dimension to football, MMA and tennis.
“Okko is celebrating its 10th anniversary this year. The significant date inspires to look back in time and see many bright victories. But what's ahead is more important. I am sure that the launch of an advertising model, partnerships with the largest players in the media industry, as well as high-quality proprietary projects for different audiences will allow Okko to grow at a high rate, “said Maxim Evdokimov, CEO of Okko multimedia service.
Guests of the presentation of the new season Konstantin Ernst, Alexander Rodnyansky, Nadezhda Mikhalkova, Petr Anurov, Danila Sharapov, Narine Abgaryan, Ruben Dishdinyan, Yuliana Slashcheva, Fedor Emelianenko, as well as other artists and athletes.