A straight line traced by the summer
It can launch a presidential campaign.
According to “Kommersant”, the straight line is the President is likely to take place in June. Communication of Vladimir Putin with citizens can be dedicated to one of the celebrations of Russia Day on June 12 or the Day of protection of children on 1 June. Experts believe that migration is associated not only with the recent protests, which “is unprofitable to draw a straight line”, but that the communication of the President with the people in the presidential administration (AP) want to “frame the agenda” of the presidential campaign.
As told “Kommersant” two sources close to the AP, the straight line is the President is likely to take place in June and can be dedicated to one of the celebrations of Russia Day on June 12 or the Day of protection of children on 1 June.
The use of “symbolism holidays” was discussed yesterday at the media forum BIP. Special attention of the popular front with the filing office for public projects of the Kremlin devoted to the ideology of the holidays, which may contribute to the Association of citizens. 12 June, according to research VTsIOM, one of the lowest ratings. In contrast, children’s Day and the cosmonautics Day (April 12) are considered promising from the point of view of the unity of the citizens.
That direct line this year will be postponed, March 20, said the press Secretary of the President Dmitry Peskov. According to him, Vladimir Putin will hold a straight line late April, but “before August”. “Simply due to the schedule of the President, and so that was, in fact, it is convenient to him”, — he explained.
Vladimir Putin communicates with Russians on the air annually since 2001. The year of Vladimir Putin’s speech became longer. 15 December 2011 (five days after the mass protests against fraud in the election) Prime Minister and presidential candidate Putin talked to people a little more than four and a half hours. Were not held in a straight line only in 2012, when it was moved to spring 2013. In 2013-2016 straight line took place in April. The first straight line in the year 2001 was the most popular with viewers — it was watched by 72% of the TV audience. The ratings of the program declined during the work of Vladimir Putin as Prime Minister, and the new growth of popularity of TV format happened in 2014 after the annexation of Crimea.
The Director of “Levada-center” Lev Gudkov has linked the transfer of a straight line with the mass protests on 26 March, “which the President clearly does not want to talk”.
“The issue of corruption is very explosive. It casts a shadow not only on Dmitry Medvedev as the Putin”, — the expert believes. “The corruption scandal is not only an investigation of Alexei Navalny. The film went on growing from below the negative sentiment. According to my calculations, which are actually understated, in the last two years were 750-800 reports of corruption scandals,” says Mr. Gudkov.
Political analyst Konstantin Kalachev believes that holding a straight line in June “could be a starting point for the beginning of the presidential campaign.” “It’s not only that now is unprofitable to draw a straight line because of the protests. The fact is that to get a direct line must have from campaign. You need time to think through the drama, tactical, resource, message, image characteristics. Perhaps the presidential administration does not have time to formulate the agenda of the campaign to present the strategy”, — said “Kommersant” expert. According to him, “in a straight line needs to explain why Russians should vote for Vladimir Putin, show the image of an attractive future.”
Irina Nagornykh, Natalia Marchenkova, Lisa Miller