Russians rushed to buy meat substitutes
NielsenIQ: demand for vegetable meat in Russia increased by 4 percent over the year months grew by 4 percent in physical terms, while sales of “traditional” meat fell by three percent, follows from the data of NielsenIQ (estimates are at the disposal of “Lenta.ru”). Russians also rushed to buy vegetable ” dairy products. In total, the segment of products, which includes substitutes for milk, cream, yoghurts, cottage cheese, sour cream, kefir and meat, grew in 2021 in monetary terms by 18 percent, and in physical terms – by 19. The segment of traditional goods in monetary terms increased by 6 percent, and in in kind compared to last year decreased by percentage. NielsenIQ associates the trend with the fact that there are a lot of alternative products based on vegetable protein on the shelves of the largest retail chains in the country, and buyers are eagerly trying them. Supporting sustainability