Sberbank launched its own sales house to sell advertising
SberCeller Sales House will develop and sell SberCell's advertising products Index 20 ”, which previously sold display advertising for the assets of the Rambler & Co media holding. This was reported to Lente.ru in the press service of Sber. SberCeller entered the SberInteyment group of companies, which unites entertainment and advertising assets of the Sber ecosystem. The new sales house will focus on selling the advertising inventory of the ecosystem, and also plans to enter the external market. Among the upcoming initiatives of SberCeller are the creation of advertising tools based on the ecosystem data set and the development of products together with other subsidiaries of Sber. One of the first sales house projects will be the exclusive sale of advertisements based on the AVOD model on the Okko multimedia service. The new sales house will allow combining the multifaceted advertising capabilities of the Sberbank ecosystem to create unique product