“Dreamgirls”: how virtual supermodels jostle of the living mannequins
Popular in Instagram digital models of characters drawn on the computer — have started appearing on the pages of glossy magazines and in advertising campaigns for fashion houses.
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Conventional models are worried to compete with digital characters is difficult because they can change, never age, never tire, and may not care about the looks and the figure.
Shudo, “the first digital supermodel”
In April 2017 the British photographer Cameron James Wilson was drawn using computer graphics virtual the black model Shudu and brought her “Instagram”.
Sudo have perfect skin, perfect figure, the same drawn-boyfriend and more than 140 thousand followers on Instagram. Profile of her account says that Sudo is the “first digital supermodel”.
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First, users wondered if the woman Sudu or a robot.
After recognizing Wilson that Sudo is a computer image, he was accused of racism. Indignant commentators wrote that the white photographer found another way to earn black women.
This fall Sudu beginning to go beyond “Instagram”. The virtual model began to shoot for magazines and in advertising campaigns for famous brands.
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For example, Sudo appeared in the September issue of Australian Vogue. It together with other digital models became the face of the advertising campaign of Balmain.
Michela model and DJ
American startup Brud could argue with Wilson about who created the first digital model. In 2016, Brud company specializiruetsya on robotics and computer technology — have come up with Michela. According to the creators, Michela is as real as singer Rihanna.
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According to her account in Instagram, Michele 19 years. She lives in Los Angeles, calls himself a robot, supports the movement Black Lives Matter and record music tracks. Love of music is easily explained: the head of the company Brud — producer and DJ Trevor Mcfedries, in the past he worked with Katy Perry and Chris brown.
Michela from more than a million subscribers. Time magazine included her computer image in the list of most influential people on the Internet.