Gucci fashion house will sell 30 items from old collections in Asda stores for a song from its assortment within the framework of the action timed to coincide with the release of the film “Gucci House” directed by Ridley Scott. This is reported by Drapers.
According to the publication, the luxury brand will sell 30 items and accessories from old collections in popular stores located in different parts of the UK. Visitors will be able to purchase products for a song. It is noted that the cost of wardrobe items varies from 12 to 25 pounds sterling (from 1207 to 2515 rubles).
According to the material, vintage clothing will be available for purchase for only one day – on Friday, November 26. It is known that a total of 50 supermarkets of the Asda chain will take part in the action organized by Gucci in conjunction with the PreLoved ad service. Some of them are located in cities such as London, Bristol, Edinburgh, Brighton and Birmingham.
“We're delighted to be giving customers the opportunity to buy the pieces and jewelry they've dreamed of all their lives in our convenience store … I am very proud of this interesting collaboration! ” – emphasized the representative of PreLoved Steve Lynam.
In April, girls massively discovered the clothes of luxury brands in second-hand stores for next to nothing. Residents of the UK began filming videos with stories of their successful purchases in second-hand stores, posting them with the hashtag #charityshophauls.