Kombucha is like one big hoax
Recently, all around somehow sharply reminded of Kombucha — Soviet “monster” whose grandmothers and mothers were grown in jars in the kitchen, and announced his return to Russia. It turned out that Kombucha is now not a mushroom, but the real Kombucha. Moreover, cosy kitchens, he moved to the shelves with natural and healthy products. And drink it is now not only a grandmother, but most of all, your mods are friends and you with them.
Journalist Dmitry Levin at the request of samizdat immersed in the culture of Kombucha deeper than the level of new ways to sell it, and explored its cultural, social and even mystical role in human life.
Talking about the return of Kombucha — so little cunning, because he hasn’t gone anywhere. Perhaps, disappeared from view, but all this time was somewhere nearby. Seek and you shall find: for a symbolic sum network, you can buy (or get for free) own home-grown organic shit.
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In the USSR Kombucha, as a rule, passed from hand to hand: from friends, relatives or colleagues. Not so often, but the mushroom give each other still. Twenty-year-old Catherine learns a restorer at the Academy of Baron Stieglitz in St. Petersburg. Girl growing Kombucha for about two years, but drinking it is not due to increased acidity of the stomach. The fungus lives in her house like some animal instead of cat, dogs or aquarium fish. “Before they did the mother. Then the family moved to another apartment, and I left that and Kombucha went along with it,” says Catherine.
For some time, she unsuccessfully tries from the fungus to get rid of. Katya places on the Internet ads offer to pick up her slimy something, and they willingly respond. She gives me messages buyers. “Bleach)))) but yummy at the same time))))” — happily says Ksenia. “Well, this is so… WOW! vinegar in the nose!)))”, — obviously, it says her Natalia. From time to time people take her detached mushroom parts. However, to get rid of him permanently, a student can not — says that the new “shoots” appear too fast.
In August 2016, young lady “Vkontakte” Anita Maelstrom published in the “Alcochol” announcement:
Hello to all the grandmothers in 20, I’m going to your sect, and I really need Kombucha. If your has grown so that already makes you at chess, it would be nice if you donated me a piece. The world!
There their ads put Catherine. She remembers that not counting on the excitement from the young audience, admits that he’s wrong.
“I girls wrote — say, want a mushroom — Katia takes a pause, apparently trying to find an explanation, and adds: — it’s environmentally friendly thing. Now it’s popular. And delicious it is almost like kvass”.
NOT A MUSHROOM, BUT KOMBUCHA
That abroad used to call Kombucha, the Russians call tea mushroom. Both names are household. Scientifically, Kombucha is zooglea. In medicine can come across another term — medusomyces (Medusomyces Gisevi). To the class of zooglea include a list of organisms, but among them there are three most famous sea rice, milk and Kombucha. Kombucha — a drink based on the latest. It can be relatively easy to make at home. You first need to extract adult mushroom or detached from an instance. Then place it in the jar with the sweetened tea leaves, and the tank cover with a thin cloth: it will flow the required mushroom, but won’t penetrate the dust and gnats.
Need to add 100-150 grams of sugar to dissolve. In any case it is impossible to pour sugar directly on the fungus, otherwise it will get burn. It is this solution of tea fungus need to pour and change.Catherine
Don’t let the name deceive: the so-called Kombucha is a symbiotic colony of yeast and acetic bacteria. It oxidizes liquid in the Bank, killing pathogenic microorganisms and consuming oxygen to start the fermentation process. Yeast and bacteria convert sugar into alcohol, and is decomposed into the acid. The result is Kombucha — a drink compared to soda or brew.
Feed the mushroom to spiton tea — just one of the ways to Kombucha. Katya admits that she chose him solely because of the simplicity. Knowing people told that the fungus can successfully grow on milk and wild rose, but she preferred good old-fashioned welding. “I’m not a gourmet tea, so to speak,” she explains.
MUSHROOM SAVES THE PLANET FROM AIDS
The origins of the now growing popularity of Kombucha in Russia, you probably need to look in the US, where Kombucha is on the rise for many years. In 2017, the beverage market is estimated at 556 million dollars, and at the current pace, experts predict the expansion to $ 1.8 billion by 2020. The history of the transformation of Kombucha into a product of mass consumption has its roots in the 90s. interestingly, around the same time in Russia it is product diversity, the fungus ceased to be the only drink and “lost.”
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For the first time in America Kombucha appeared on the market of alternative medicines in California in 1992. Tell that to the meditation class in Los Angeles, a woman showed the mushroom to his players and stated that it “will help to heal the planet”. That day among the audience was a graphic designer Betsy Pryor (Betsy Pryor) and millionaire Norman Baker (Norman Baker). The couple at first didn’t believe in the power of the fungus. But then, by his own admission, both convinced of the healing properties Kombucha, began trading tea fungus and at the same time — of course, as a nice add-on to help people.
Archived on the YouTube channel Associated Press you can find video about “mushroom tea”. In the video narration Baker rinse the mushroom in Kombucha, singing something like a tribal song or spell, and then tells the camera: “These mushrooms, they have a mind. They are like plants: are aware of its presence and willing to help people.” Baker still alive and tells amazing stories — about, for example, Kombucha as it saved the life of the king of Saudi Arabia.
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Promising business fell short of expectations and have developed rapidly. It was a few years of peak popularity Kombucha. In 1993, Baker and Pryor gave the uterus of zooglea $ 50 healthy clients and for 15 — to those who said ill. By 1994, they incorporated Laurel Farms and sold more than 400 medicinal pancakes in a month, taking hundreds of calls a day.
Customers are promised a “miracle”, including the healing of HIV and AIDS and those believed their word. Thanks to its “medicinal properties” Kombucha quickly became popular within the HIV community.
It is known that 15 to 20 percent of patients with HIV and AIDS on the wave of popularity of mushroom experimented with its use.
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In 1995 Kombucha, finally, were skeptical. The press published a revealing and pointing to the dangers of drink history, and then even worse — reports of the death of people who drank Kombucha. However, to prove the direct relationship between Kombucha and these deaths failed. Center for control and prevention of diseases (CDC) in any case, released a statement urging them to refrain from drinking of the beverage to ascertain the circumstances, but was limited. In 1997, the American power Association (ANA) hung on the official website has a list of “positive effects” after consuming Kombucha. The message was accompanied by an important caveat: the vast majority of effects has no scientific confirmation.
In parallel with the company Baker and Pryor developed by other manufacturers Kombucha. They wanted to sell the beverage chain stores to earn more. To put bottles Kombucha on the shelves of Whole Foods, it was necessary to establish a process of pasteurization. This required the Management on sanitary inspection behind quality of foodstuff and medicines (FDA).