Lacoste changed the logo with the crocodile on the vaquita
And not only her.
PR Stunt of the Day: Lacoste crocodile replaces its with endangered species in limited-edition polo shirt line. The available number corresponds to those alive in the wild. pic.twitter.com/lDNNFmv0yg
— Andrew Bloch (@AndrewBloch) March 1, 2018.
On the Polo brand as the logo placed 10 animals under threat of extinction.
In sale as many shirts, how many are left in the wild, animals of each species. In the end it turned out quite a bit — 1775 Polo.
Of them California sea pig 30.
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