Facebook introduces new rules for political advertising

Facebook introduces new rules for political advertising

Company Facebook announced changes that should be made more transparent political advertising on the social network. The company has previously been criticized after reports of three thousands of ads of a political nature that are associated with Russia.

Advertisers will need to provide more information to be identified, wrote in his account, the head of Facebook mark Zuckerberg. The social network, he said, will label them as political, but “they will have to disclose who pays for it”.

“You will also have the opportunity to see how many paid advertisers that people are watching this commercial and how many hits — said Zuckerberg. — Our goal is to fully launch it in the US before the midterm elections in 2018”.

The company plans to hire several thousand moderators to identify political advertising. These measures have been undertaken against the background of reports that are supported by the authorities of Russia group used ads on social networks to intervene in the US elections in 2016.