British engineers have added intellect is the steering wheel

British company Jaguar Land Rover has developed Sayer — the first car wheel with an artificial intelligence based on voice activation. About it “” has informed a press-service of the brand.

The novelty will be presented to the public at the Festival of technologies Jaguar Land Rover, which will be held from 8 to 10 September 2017 in the Central College of art and design named after St. Martin. Sayer designed under the concept of providing a complete integration of the steering wheel in the shared information network, and is designed for Autonomous electric cars of the near future. Technical details of new items were not disclosed.

The innovative switchgear was named in honor of the designer Sayyora Malcolm (Malcolm Sayer), who worked with Jaguar from 1951 to 1970.

Earlier this year, the company’s engineers have produced a steering wheel with shift paddles for racing boats of the English yachtsman sir Ben Ainslie.

Jaguar Land Rover is a British automobile company, specializing in luxury cars. The headquarters is located in the suburbs of Coventry of West Midlands County. Since 2008 owned by Indian Tata Motors.