In Rome died the famous Italian fashion designer Carla Fendi

In Rome died the famous Italian fashion designer Carla Fendi

ROME, June 20 — RIA Novosti, Sergei Elders. Italian designer Carla Fendi, for many years determined the development strategy, the world famous Fendi, died late on Monday evening in Rome on 81-m to year of life.

According to local media, Fendi, recently had a serious lung disease, recently discharged from the hospital and returned to his Roman residence, the Palazzo is famous for its convenient location.

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The fourth of the Fendi sisters, Carla until the last days of his life he remained the honorary President of the Fendi group, founded by her parents in 1925. The company has become a truly unique phenomenon in the world of Italian high fashion since the early 1950s years at its helm stood five sisters — Paola, Anna, Franca, Carla and Alda.

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“Our mother said: you are like five fingers on a hand, each has its own role,” — liked to repeat Karl. And it was true. Paula has become an expert in the dressing of fur, Anne — designer, Frank is a specialist in public relations, al — the commercial Director of the brand, as Karl actually addressed all the current business of the fashion house, focusing on the development strategy of the company and its penetration into foreign markets, primarily in the United States.

One of the key decisions Carla and her sisters was the invitation to the house of a young German fashion designer Karl Lagerfeld, who for many years was the art Director of the brand Fendi.

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Thanks to his creative imagination fur clothing and leather accessories of this brand has taken an unexpected, bright colors and immediately attracted the attention of fashionistas around the world. In 1966, Lagerfeld came up with the famous logo of the fashion house — two letters F, one of which is inverted.

Thanks to the efforts of the sisters Fendi and Lagerfeld the fashion house of Fendi in 1980-e years became one of the world leaders in the field of creation of fashionable clothes, leather goods and fur, accessories and perfumes. However, in 1999 the group became part of the holding company LVMH (Louis Vuitton Moët Hennessy S. A) and the Fendi sisters have lost their leadership role in the company.

This turn of events has allowed Carla Fendi to devote practically all his time and energies to support various initiatives in the field of culture and art. She soon became recognized in the Apennines philanthropist, and in 2007 founded the Foundation Carla Fendi, whose main objective was the development of artistic traditions in art, literature, cinema, fashion.

The Fund went, in particular, on the organization of the world-famous musical “festival of the two worlds” in Spoleto, in support of the National Academy of St. Cecilia and the implementation of several large-scale restoration projects.