Motherland with bream in the advertisement of the beer store angered FAS

Krasnodar management of Federal Antimonopoly service initiated a case on administrative offense against the businessman, which used to is the beer store the image of the Motherland. About it reported a press-service UFAS.

On the facade of the shop, located in Krasnodar and is named “Beer of the USSR”, was placed the image of the famous Soviet poster. Judging by the photo, instead of text of the military oath in the hands of the Motherland was similar to bream fish — it promised as a gift to the buyers.

The Department considered that is created “in violation of the requirements of part 6 of article 5 of the Federal law “On advertising”, expressed in the use of offensive image”. In addition, the violation was recognized and the fact of alcoholic beverage advertising on the facade and side walls of the building.

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Criminal case concerning an administrative offense under part 1 of article 14.3 of the administrative code (“Violation of legislation on advertising”). The maximum fine for citizens is 2.5 thousand rubles, for legal entities — up to 500 thousand.

On may 3, representatives of the party “United Russia” stated that in near future we intend to determine the legal status of symbols of victory in the great Patriotic war. As reported by RIA Novosti Deputy Secretary of the General Council of United Russia Yevgeny Revenko, in recent years, cases of the use of this symbolism in commercial advertising. While currently the law does not reglamentary this question.

The poster “the Motherland calls!” was created by artist Irakli Toidze at the beginning of the great Patriotic war. It depicts a woman in a red dress, holding a paper with the text of the military oath.