The main Republican country, applying for the post of President of the United States has a secret “political weapon”. It is the company Cambridge Analytica, where staff work hard to ensure that all means to convince U.S. citizens to vote for Donald trump. On it informs TV channel CNN.
According to the TV channel, the company is located in London. For their services it has already received about five million dollars. The principle of operation of Cambridge Analytica is to generate a profile of potential supporters of a billionaire, and then to tailor ads to fit their beliefs.
The company’s experts also actively use tests that give very detailed information about people. However, respondents are often unaware about the true purpose of such inspections.
It is noted that Cambridge Analytica previously worked with the former candidate in US presidents Ted Cruz, who dropped out of the race.
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